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Four years since the 990v6, and with the original's 45th birthday around the corner, the next 990 has landed: the New Balance 990v7.
Celebrate the 990v7 with a panel, archive and early access at UP THERE on 5 November, and share your 990 story for a chance to win a pair.
Introducing Style Ups—a new segment showcasing how we're wearing our favourite UP THERE pieces.
SPZL F.C. returns for 2026.
Introducing Paracia, a Madrid-based footwear brand Paracia is built around the idea of finding a little more joy in the everyday.
UP THERE & Up There Athletics work in tandem to present the adidas Adizero Evo SL ATR.
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